ROBERT KESMAN • robbkesman@gmail.com • (224) 639-0555

or, a 5’10” Senior Copywriter in Los Angeles, California with 8 years of experience developing concept-driven campaigns + performance-focused messaging across literally every conceivable channel that involves words. A personality hire who is also good at his job.

Purple — Sr. (and only) Copywriter 2023 – Present

  • Lead copy development across integrated campaigns spanning web, email, paid media, retail, packaging, and OOH

  • Partner closely with designers and creative stakeholders to concept and execute campaigns from brief to final delivery

  • Write and refine high-performing copy across performance marketing channels, balancing brand storytelling with conversion goals

  • Ensure brand consistency in tone, voice, and messaging across all touchpoints

  • Analyze campaign performance and audience insights to inform messaging and improve engagement

Fave for Fans — Content Development Manager 2022 – 2023

  • Led content strategy and creative development for a music-focused social platform

  • Concepted and executed social campaigns, in-app messaging, and event marketing initiatives

  • Collaborated with product, marketing, and leadership teams to develop user-facing messaging and experiences

  • Developed partnership campaigns with Ticketmaster and Live Nation, aligning messaging with brand and audience needs

  • Built community engagement through culturally relevant, platform-native content

Brat TV (ZATV) — Content & Brand Copywriter 2018 – 2021

  • Concepted and wrote branded content across scripted series, social, and digital campaigns

  • Collaborated with creative teams on pitches and RFP responses, contributing to $30M+ in partnership wins

  • Developed original creative concepts and campaign messaging for brand integrations

  • Co-created and wrote for the Past Your Bedtime podcast network

  • Produced high-volume, trend-driven content aligned with audience behavior and platform best practices

SKILLS

Campaign Concepting, Brand Voice Development, Performance & Digital Copywriting (Social, Email, Web, CRM), Cross-Functional Collaboration, Presentation & Creative Rationale, Editing, Proofreading & Quality Control, Audience Insight & Trend Awareness, LLMs

EDUCATION: University of Notre Dame — B.A. English & Film, magna cum laude 2018

INTERESTS: Fantasy novels, the Los Angeles Chargers, indie video games, concerts, AMC A-List, dating applications, baths, Costco, getting more wide-legged pants, my friends + family, the Silverlake Reservoir