Mars-Wrigley wanted to recreate the magic of their “Can’t Help Falling In Love” spot for a Gen-Z audience. First project I really owned in my career, and one of the first major brand deals our start up secured. I wrote the creative pitches that Mars-Wrigley purchased – four separate :60 seconds spots running against my company’s webseries. This one was a huge hit, Extra Gum loved it, and they re-upped in subsequent quarters to have it continue to run against our shows.